SUNSTYLE CHRONICLES from www.sunstyle.co.za

Sunday, July 30, 2006

Business Gym

Last night I ended the blog asking what value can twosnhip business have that's worth selling on a nano stake-holder's exchange.

I came across this piece written by Ronnie Matjie, one of our collaborators about Roma recording Studio. Ronnie is using the Business Gym model descriobed in the Susntyle website:


Roma Music Production

Money

He spend money on paying for recording studio for the artist he have under his company
He also pays for the out covers of the cassettes and cd’s and for the printing of the cassettes and cd’s.
He also pays for the bar codes for cassettes and cd’s.
He spend money on petrol in order to organize and distribute and promote their music.
he pays for rent for his offices including electricity and water and phones and etc.

MACHINES

Recording studio is the main machine
He must have enough artists
Cars are most important to distribute their music to the music warehouses.
After every sixty two days their cars goes for service.

MATERIAL

Artists
Cassetes
Cd’s
Petrol
Stationery
Office equipment
Cassetes and cd’s out covers
etc

MARKET

Advertising by placing posters on the streets and in town and everywhere.
He organize promotions everyweekend in order for the albums to be bought.
He sells the albums to the music warehouses such as reliable,jetmart,Dakota,musica and ect.
He plays his artist’s albums on tv and radio stations.
he makes sure that he have good artists who are singing musiv which people can love.
Mostly their customers are music warehouses and shops who are also selling cassettes and cd’s and hawkers who are selling cassettes and cd’s.

MANAGEMENT

He is the managing director of the business(in order to manage every task from everyone to make sure the job is done).
he have people who are responsible for marketing and sales.
He have people who are good in selecting artists whose their albums can sell a lot or who people can love their music.
He have people who are distributing cassettes and cd’s in order to be on time always so that they cannot disappoint their customers.

HUMAN RESOURCES

Everyone is responsible for his/her job.
Every employee submit a monthly report to his office so that he can check and make sure the job is done.

MY BUSINESS

He wanna see his business have it’s own recording studio in order not to pay for studio when he wanna record his artists.
His vision is to see this business as a job creator to the community and have people who are good in business manegement so that they can manege this business and make sure the business is successful.

HOW CAN THIS BUSINESS FAIL(IN MY VISION)

There are a lot of music companies working the same as this so if they cannot have good competition with them the business will fail.
Always if they have some orders from their customers they must be on time for delivery in order not to disappoint them, otherwise they will loose their customers as they do not fulfill their promises to them.
The main important thing is that they must have artists who people can love their music because if not people will not buy their music and so that music warehouses will not buy a lot of staff from them as their products are not moving.

So where's the value in an operation such as this?

It operates in township environment, it is very very close to the ground, it is extremely cheap to operate and it has very real social development and common good outcomes. How may we create a sustainable funding base for operations such as Roma using a stake-holder's exchange?

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